OPEN LECTURE FOR STUDENTS

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OPEN LECTURE FOR STUDENTS

How to make positive social changes

The Kyiv National Economic University, named after Vadym Hetman

October 31, 2014

"All human beings are entrepreneurs. When we were in the caves, we were all self-employed … finding our food, feeding ourselves. That’s where human history began. As civilization came, we suppressed it. We became “labor” because they stamped us, “You are labor.” We forgot that we are entrepreneurs" - Muhammad Yunus, Nobel Peace Prize winner and micro finance pioneer

Social marketing has been efficient European trend for many years. It is not marketing in social media, not charity, but forceful device for the development of products and services that meet up-to date demands of society.

These technologies work and bring recognition and sustainable development to policymakers and representatives of the Government of England, Canada, the United States, projects USAID, Yunus Social Business, socially responsible management of large and small businesses.

We aim to Ukrainian students to be very educated and enlightened, so invited the most famous experts who are also successful social entrepreneurs.

The event is supported by

European Social Marketing Association (ESMA)

Ukrainian National Committee of International Chamber of Commerce (ICC Ukraine)

Ukrainian Marketing Association (UAM)

Institute for Innovative Technologies and Educational Content of the Ministry of Education and Science of Ukraine

Vadym Hetman Kyiv National Economic University

Program

9:00-9:45 Registration

10.00 – 10.20 Greeting , introductive words from the organizations and guests of honour

Guests welcomed to speak:

OleksandrShafaliuk, Dean of the Marketing and Personnel management Faculty, KNEU

Iryna Lylyk, President of the Ukrainian Marketing Association (UAM)

Glib and OktyabrinaLisovski, founders of the International Forum “Best Social projects of Ukraine”, managing partners of the “Center for Social Leadership” NGO

10.20 – 11.30 Introduction to social marketing. Theory and Practice. What is social marketing? Key features and advantages. Why social marketing is marketing of the future?

Jeff French, a member of the International Social Marketing Association Executive Committee and a Co-Founder of the European Social Marketing Association (the UK)

11.30 – 12.00 Webinar. An international Social Business Perspective – Best Practices and Lessons Learned

Mechanics of selected social business examples from the fields of nutrition, social inclusion and empowerment. How can students join social initiatives?

Leonhard Nima, Founder of Nima Social Business Consulting

12.00 – 13.00 How to transform university as strategic social enterprise?

Dileep Kumar, affiliated professor of Ministry of Higher Education (Oman), Symbiosis Centre for Management and HRD (India)

About the speakers

Prof. Jeff French is a recognised global leader in the theory and application of health promotion and social marketing. Jeff has published over 90 chapters, articles and books in the fields. Jeff is a visiting professor at Brighton University and a Fellow at Kings College University. Jeff was the Director of Communication and Policy at the Health Development Agency for five years. In 2005 Jeff led the national review of social marketing and set up the National Social Marketing Centre. In 2009 Jeff became the CEO of Strategic Social Marketing Ltd. Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social programmes. Jeff is a Board member of CREDOS the advertising industry think-tank and the lead advisor on the EU review of the 2009 pandemic. Jeff is a member of the International Social Marketing Association Executive Committee and a Co-Founder of the European Social Marketing Association. Jeff has worked on behaviour change and social policy programmes in over twenty countries

Dr. Dileep Kumar Resident Faculty of OYAG Business School, University of Utara, Malaysia, having 17 years of experience. He has worked at prestigious institutes of Ministry of Higher Education, Sultanate of Oman, Symbiosis Centre for Management and HRD India, International Institute of Information Technology, India

Leonhard Nima Founder of Nima Social Business Consulting, Adjunct Professor at Hult International Business School in San Francisco. He previously worked for Nobel Peace Prize Laureate Professor Muhammad Yunus at The Grameen Creative Lab as the Head of Academia and meanwhile is an Associate at the GCL

	Prof. Jeff French is a recognised global leader in the theory and application of health promotion and social marketing. Jeff has published over 90 chapters, articles and books in the fields. Jeff is a visiting professor at Brighton University and a Fellow at Kings College University. Jeff was the Director of Communication and Policy at the Health Development Agency for five years. In 2005 Jeff led the national review of social marketing and set up the National Social Marketing Centre. In 2009 Jeff became the CEO of Strategic Social Marketing Ltd. Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social programmes. Jeff is a Board member of CREDOS the advertising industry think-tank and the lead advisor on the EU review of the 2009 pandemic. Jeff is a member of the International Social Marketing Association Executive Committee and a Co-Founder of the European Social Marketing Association. Jeff has worked on behaviour change and social policy programmes in over twenty countries
	Dr. Dileep Kumar Resident Faculty of OYAG Business School, University of Utara, Malaysia, having 17 years of experience. He has worked at prestigious institutes of Ministry of Higher Education, Sultanate of Oman, Symbiosis Centre for Management and HRD India, International Institute of Information Technology, India
	Leonhard Nima Founder of Nima Social Business Consulting, Adjunct Professor at Hult International Business School in San Francisco. He previously worked for Nobel Peace Prize Laureate Professor Muhammad Yunus at The Grameen Creative Lab as the Head of Academia and meanwhile is an Associate at the GCL