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Objective of the forum 

To familiarize the participants and visitors with domestic and international experience in solving problems, to collect and organize the successful practice of social projects in Ukraine, to create an exhibition (exposure) of social projects, publish a catalog of the best social projects in Ukraine.

Participation in the Forum 

To participate in the Forum are invited: companies and organizations of all forms of ownership, sharing the principles of sustainable development of Ukraine, representatives of the government and the media.

World gurus of social marketing and social business visited Ukraine for the first time

What is social marketing? Can it become marketing of the future? Can social business develop sustainably in Ukraine and have governmental support? What effects should citizens receive from social programs? these questions were discussed by experts of the Conference Social Partnership the way to Europe which was held within the framework of two-day International Forum Best Social projects of Ukraine 2014. Creating a platform for constructive dialog among business, government, society and representing the world`s innovations for education and local replication became key goals of the event.

On October 30, 2014 the Conference gathered more than 100 entrepreneurs, top managers, representatives of government and NGOs, as well as prominent world and Ukrainian expert speakers in a field of social entrepreneurship.

The event was opened by founders and managing partners of the O2 Social Business Group, the Forum`s initiators Glib and Oktyabryna Lisovski:

.. using social marketing mechanisms will help Ukraine carry out far-reaching reform. Thus, our key aim is to popularize this tendency. For this reason we have held the Forum second year in a row. If you take a little piece of information from our event and then share it with people around you you launch positive impulse for yourself, for your associates, for our society on the whole

For the first time in Ukraine prominent experts shared their experience: a social marketing guru Jeff French, specialist in microfinance programs Dileep Kumar, partners of local well-being programs Linda Kleemann and Leonhard Nima.

Among participants were also representatives of foreign embassies to Ukraine, activists, leaders of public opinion: Johannes Aigner, Christof Spati, Andreas von Bekerath, Henning Dragger, Olena Sibiriakova, Iryna Suslova, Kateryna Rigg, Volodymyr Udovychenko, Yaroslav Yurtsaba, Anastasia Borenkova, Vasyl Nazaruk, Oleksandr Liev, Anna Seniuk. 14 exclusive lectures about basic principles, practical tools and successful experiences of implemention social initiatives in business sounded at the Forum. During the discussion session Changes in policy and changes in behaviour: system VS individual, which aroused active discussion on rights and responsibilities of government, business, society in process of creating and implementing social projects. Participants arrived at a conclusion that Ukraine does have potential for social business sustainable development under condition of constructive cooperation between abovementioned tree parties.

This thesis was confirmed by Jeff French talking about perspective of social cooperation:

Ordinary people should control programs and be leaders. If you apply these principles to social projects this will help both business and society. This is great, but this is what I call a decision of a small fish, but we always strive to catch a big fish - we want politics controlled by citizens. If we achieve fruitful trilateral cooperation, we will get a great prize The World Cup, i.e. effective social programs + successful business + more healthy and happy people

Espresso TV live stream enabled to join the event, thus, enlarging the audience several times more.


The second day, October 31, was devoted to Ukrainian students. The Open lecture How to create positive social changes took place at the Kyiv National Economic University. Thanks to Jeff French, Dileep Kumar and Leonhard Nima, the youth got answers to key questions about personal contribution into social well-being in Ukrainian realities.

Summing up the event, the organizers, Center for Social Leadership NGO ( which is a part of O2 Social Business Group) have created the interactive platform for Ukrainian and world experts, conscientious citizens and government officials that respond to social requests.

The organization committee is grateful to all the participants, visitors, partners and express sincere hope for further cooperation and meeting in the next year.

See you at our next event!



We are grateful for the cooperation and information support!